Online Shoppers Carry Web Retailers' Baggage


Online Shoppers Carry Web Retailers’ Baggage
San Francisco Chronicle
By Deborah Gage
November 28, 2008

Online shoppers bring to the hunt a lot of baggage from retailers.

People who shop online share lots of information about themselves, even when they’re not buying anything, said Jules Polonetsky, the former chief privacy officer at AOL who now heads the Future of Privacy Forum.

Jules Polonetsky quoted:

“Simply visiting a Web site leads to an explosion of data to dozens of other companies,” he said. “You (may) think you’re shopping alone when you sit there at home, (but) you’ve got as many folks along with you as if you were in a crowd at the mall.”

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