March 2009

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RSA Conference – April 20, 2009

Jules will be participating in the Executive Security Action Forum, held in conjunction with the RSA Conference in San Francisco on April 20, 2009. The Executive Security Action Forum (ESAF) is an association of senior executives who are responsible for protecting information for Global 1000 companies and government. Membership in the Forum includes executives such […]

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TRUSTe Webinar – March 30, 2009

Jules will be participating in the TRUSTe Webinar on March 26, 2009. The webinar will explore how advertising has supported the Internet’s remarkable growth and seems to represent a viable revenue stream for many sites for the foreseeable future. The Internet offers the potential of perfect targeting – delivering just the right ad to each […]

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White House Cookies: Proposed Practices For Government Agencies Seeking to Optimize Web sites while Ensuring Citizen Privacy

In January, the Future of Privacy Forum released a set ofprioritiesfor the new administration. Among the issues we raised was the need to update the oldOffice of Management and Budget policywhich severely limits agencies from using permanent cookies to optimize Web sites. No “my.epa.gov” or “my.whitehouse.gov” unless you log in each time, no shopping carts […]

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The Path to Transparency

Saul Hansell of the NY Times does a good job describing Google’s new behavioral advertising features. I would add one more company, WPP’s Safecount, to the list of those showing user’s their profiles. Safecount is in the research/analytics business, not directly in behavioral ad business, which is probably why Saul didn’t include them. However, the […]

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IAPP Cheers & Jeers Panel Survey Results

Recently, Chris and Jules hosted a panel discussion at the International Association of Privacy Professionals Privacy Summit 09. The panel entitled, “Cheers & Jeers: Who is Doing Privacy Right and Who Deserves Detention” featured a survey of information comprised of input from a preliminary online survey of privacy professionals. Members of the audience then voted on good and bad practices in which various organizations and corporations are currently engaging. At the end of the session Chris and Jules announced the “cheer” and “jeer” that received the most votes. You can find all of the survey results below.

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Invest in privacy professionals to reclaim trust

By Trevor Hughes, executive director, International Association of Privacy Professionals The enormous international focus on privacy is growing more urgent in the face of business and government pressure to get the economy moving again and restore trust in our most basic institutions. To help rebuild trust and bolster bottom lines in a down market, it […]

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Persistent Opt-Out Cookies

Future of Privacy Forum Applauds Yahoo for Enhancing Consumer Control of Cookies FPF Co-Chairman and Director Jules Polonetsky today issued the following statement in reaction to Yahoo’s announcement that it would refresh the opt-out preferences of users across different computers and browsers, and re-set a new opt-out cookie if a user inadvertently deleted their opt-out […]