FPF Co-Chairman and Director Jules Polonetsky today issued the following statement in reaction to Google’s announcement that it would begin to give users the ability to see and edit the information that it has compiled about their interests for the purposes of behavioral targeting, and provide users with the choice to opt out from interest-based advertising.
“Google’s new privacy and advertising measures are a good step forward to give users more transparency and control. With this step by Google, in addition to recent steps by companies like eBay, Yahoo! and BlueKai, we are finally seeing some real privacy progress in the area of behavioral advertising. The next step is for advertisers, agencies, and publishers to join in the efforts to provide innovative ways to give consumers greater control over the use of their information.”