Jules will be participating in the TRUSTe Webinar on March 26, 2009. The webinar will explore how advertising has supported the Internet’s remarkable growth and seems to represent a viable revenue stream for many sites for the foreseeable future. The Internet offers the potential of perfect targeting – delivering just the right ad to each user. But does targeting the right ad require knowing a lot about individual users? Will privacy concerns prompt policymakers to regulate? How can participants in the online advertising eco-system afford notice and otherwise comply with basic privacy principles?
TRUSTe Webinar: Regulating the Online Behavioral Advertising Eco-System
When: Monday, March 30, 2009 – 11am-12pm PDT/2pm-3pm EDT
Description: How can online behavioral advertising be managed and regulated to benefit both consumers and businesses? Leading online experts discuss why policymakers are now getting involved and how industry can answer the call for effective self-regulation.
Details and sign up below.