MediaPost Publications The Further Adventures Of Opt-In Man

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Excellent review by Behavioral Insider’s Steve Smith of how networks are beginning to provide users access to profiles and a roadmap to make this more useful for users.  The eXelate widgetised version of a profile viewer that publishers or advertisers could provide at their own sites seems to make sense — if there was a way to scale this indeed.

MediaPost Publications The Further Adventures Of Opt-In Man 05/08/2009.