Microsoft Researchers Increase CTR 670% Using Behavioral Targeting « Predicting What Consumers Want to Buy
May 13, 2009
Researchers have now clearly proved academically and scientifically that behavioral ads work. Now if businesses will just tell users it is going on, and show how to turn it off, they will be pleasantly suprised to discover that users appreciate candor and will allow businesses to profit from personalization that is done is a trustworthy manner.
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Last Updated: August 31, 2020
