We are glad to see reports of Facebook cracking down on ad networks improperly using user data, as well as deceptive come-ons. We believe that many of the of the problems of the online advertising system have been due to publishers and advertising leaving privacy and ad quality issues entirely to their ad network partners. Ad networks need to handle much of the compliance screening, but users expect the Web sites they visit to be responsible for what goes on. Web publishers and advertisers may well be legally on the hook for the misdeeds of these partners and need to be paying more mind to some of the deceptive ads that seem to run across many sites.
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