FTC Letter to Congress regarding Behavioral Ads


The Commission today sent the Energy and Commerce Subcommittees holding a joint hearing looking in to behavioral ads a letter ,  noting that it is closely monitoring industry efforts to step up privacy efforts.  They also reference the FPF research project underway.  After members gave opening statements, the hearing  was interrupted by a series of floor votes, leaving witnesses from Google, Yahoo, Facebook and the NAI waiting to see if they would get a chance to speak.  Stay tuned.