FPF's Reply Comments to the White House Cookie Policy


The Future of Privacy Forum is providing the below suggestions to offer a roadmap for enabling the use of analysis, site optimization and tracking technologies by government agencies. Personalizing site content for users who wish to have a setting remembered, enabling long term shopping carts and capturing analytics information over time to improving site usage are key to providing the public the best possible web experience.

With regard to the use of analytics tools in particular, we note the deep reliance of public and private sector web managers on these technologies to understand the basics of web site performance, such as unique users, the ability of users to navigate to the content they seek, and the usability of a web site in general.

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