"We just connect"
October 21, 2009
Steve Lohr’s “Bits” column in The NY Times today gave us a chuckle. A senior official at Adchemy, a privately held online marketing company, said this about his firm’s expertise in “statistical personalization”:
“We don’t hold any data. We just connect to 30 or 40 data sources,” Mr.Nukala said.
Businesses today should be seeking to support their data use by being accountable, transparent and putting users in control. But this comment reminded us of the late Sen. Russell Long’s old saying: Don’t look at you, don’t look at me, look at the fellow behind the tree.
Published:
Last Updated: August 31, 2020
