FPF Icon Project Cited By EU Article 29 Working Party


The EU Article 29 Working Party has issued an opinion on the need under EU law for consumer opt-ins for behavioral advertising that involves online tracking. Our friends at Hogan Lovells have provided this analysis on their blog.  In calling for “simple and effective mechanisms for users to affirmatively give their consent for online behavioral advertising,” the Working Party cited the work of the Future of Privacy Forum in creating a user-friendly mechanism for notice and consent, and encouraged industry to engage in a dialogue with data protection authorities on ways to effectively and efficiently implement the opt-in requirement.  Just as the Future of Privacy Forum has contributed to the discussion of empowering consumers in the behavioral advertising space in the United States, we look forward to sharing our perspectives during the EU dialogue.