Dec. 7, 2010 – Microsoft, Spurred by Privacy Concerns, Introduces Tracking Protection to Its Browser, NY Times

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Jules Polonetsky, the co-chairman and director of the Future of Privacy Forum, said users would most likely decide to use lists published by Web sites they trusted instead of creating their own, adding that most people would likely ignore the option all together.

“The average user is not going to have a list of 500 ad networks and 600 analytics companies,” Mr. Polonetsky said. “They end up relying on a privacy watch dog to give them a do-not-track list that the browser will respect.