January 2011

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Jan. 27, 2011 – Trade Groups Announce the Selection of the Working and Link/Icon that will be used to Indicate Adherence to Industry Self-Regulatory Principles for Online Behavioral Advertising, DMA

The icon is the result of a collaborative effort between WPP and the Future of Privacy Forum (“FPF”) based on consumer research and testing.  FPF, a think tank focused on advancing responsible data practices, worked with leading academics and coalition member companies to conduct consumer research to ensure the creative symbol and language successfully delivered on the […]

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Today is Data Privacy Day and YOU are the CEO of Facebook

For those that don’t know, January 28 is Data Privacy Day.  And although you may not have the title of  CEO at Facebook, we would like to pretend that you are in charge of it for the day. So what would you do if you were CEO of Facebook and you had to make some important decisions today? There’s a plethora of […]

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Jan. 25, 2011 – Google, Mozilla Try to Preempt Regulation, AdWeek News

“There’s no doubt legislators will hold hearings and introduce bills. The question is whether they see leading practices as the ones they want to enshrine,” said Jules Polonetsky, director of the Future of Privacy Forum. “Legislators aren’t going to drop the notion of legislating. On both sides of the aisle, there is a desire to […]

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Breaking News: Firefox 'Do Not Track' Advances

Future of Privacy Forum comments on Firefox’s plans to implement a Do Not track feature in Firefox 4: “Firefox is advancing the “Do Not Track” concept by providing a simpler and more effective way to opt-out of behavioral ads, but in a way that is likely to allow most ad networks to continue to deliver […]

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Privacy Insiders Weigh In on FTC and Commerce Reports

Over the past few weeks, the Future of Privacy Forum (FPF) has been taking an informal poll from many of its advisory board members, blog readers and Facebook fans to gauge their thoughts on the recent privacy reports released by the Federal Trade Commission (FTC) and Department of Commerce.  The FTC report was entitled, “Protecting […]