Jan. 27, 2011 – Trade Groups Announce the Selection of the Working and Link/Icon that will be used to Indicate Adherence to Industry Self-Regulatory Principles for Online Behavioral Advertising, DMA

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The icon is the result of a collaborative effort between WPP and the Future of Privacy Forum (“FPF”) based on consumer research and testing.  FPF, a think tank focused on advancing responsible data practices, worked with leading academics and coalition member companies to conduct consumer research to ensure the creative symbol and language successfully delivered on the goal of informing users about behavioral advertising practices.