December 5th Privacy Conference


The Future of Privacy Forum Presents

Personal Information: The Benefits and Risks of De-Identification

 On December 5, 2011, leading academics, advocates, Chief Privacy Officers, legal experts and policymakers will gather to discuss and debate the benefits and risks of de-identification and the definition of personal information. Please join us for this discussion of one of the most central issues for the future of privacy, data use and innovation.

  • When is information personal?
  • Does anonymization still matter?
  • How is de-identified data being used and what are the benefits or risks?

Please click here (link expired) to register to attend in person or receive log-in information for our live-blog and twitter feed.


The National Press Club
Murrow Room
529 14th Street, NW
Washington, DC 20045


9:00-9:30 am – Opening Presentation: How is De-Identified Data Used: Overview of the ways de-identified data is used in the areas of health, marketing, traffic management, and fraud.

  • Peter Swire, C. William O’Neill Professor of Law, Moritz School of Law, The Ohio State University

9:30- 10:30 am – Panel 1: What are the Risks? De-Identification and Re-Identification Risk Analysis.


  • Alessandro Acquisti,  Associate Professor of Information Technology and Public Policy, Heinz College, Carnegie Mellon University
  • Khaled El Emam, Associate Professor, Faculty of Medicine and Canada Research Chair in Electronic Health Information, University of Ottawa
  • Latanya Sweeney, Director and Founder, Data Privacy Lab, Harvard University

Moderator: Kim Gray, Chief Privacy Officer, IMS Health

10:30-11:30 pm – Panel 2: Common Secondary Uses of De-Identified Data: How are companies or governments using data? What are the Benefits? How are the Risks Being Handled Today?


  • Daniel Barth-Jones, PhD, MPH, Assistant Professor of Clinical Epidemiology, Columbia University
  • Mitra Rocca, Associate Director in Medical Informatics, Food and Drug Administration, Sentinel Project
  • Harlan Yu, Ph.D. candidate in the Computer Science Department and the Center for Information Technology Policy at Princeton

Moderator: Marcy Wilder, Partner, Privacy and Information Management, Hogan Lovells

11:30- 12:30 pm – Panel 3: Data Use for Consumer Services


  • Jules Cohen, Director, Trustworthy Computing Group, Microsoft
  • Ashish Venugopal, Research Scientist, Google Translate

Moderator: Lance J. Hoffman, Distinguished Research Professor, Computer Science Department, Director, Cyber Security Policy and Research Institute, The George Washington University

12:30-1:30 pm – Keynote Luncheon with The Honorable Louis W. Sullivan, MD, Former Secretary, U.S. Department of Health and Human Services

1:30-2:30 pm – Panel 4: Advertising and Marketing Uses and Concerns


  • Ashkan Soltani, Independent Researcher specializing in Consumer Privacy and Internet Security
  • Justin Brookman, Director, Project on Consumer Privacy, The Center for Democracy and Technology
  • Michael Blum, General Counsel, Quantcast
  • Michael Ho, Founder and VP of Business Development, Bering Media
  • Peder Magee, Senior Attorney, Division of Privacy and Identity Protection, Federal Trade Commission

Moderator: Jules Polonetsky, Director and Co-Chair, Future of Privacy Forum

2:30 to 3:30 pm – Panel 5: Legal Perspectives on Anonymization


  • Daniel J. Solove, John Marshall Harlan Research Professor, George Washington University Law School
  • Harley Geiger, Policy Counsel, Center for Democracy and Technology
  • Jane Yakowitz, Visiting Assistant Professor of Law, Brooklyn Law School
  • Rob van Eijk, Internet Technology Expert, Dutch Data Protection Authority

Moderator: David Hoffman, Director of Security Policy and Global Privacy Officer, Intel

Special Thanks to our Partners: 


*This is a preliminary program and is subject to change.

No fee to attend, but advance registration is required. Space is limited, so register now!

For questions, email [email protected].