MMA Releases Final Apps Privacy Policy Framework


Today the Mobile Marketing Association (MMA) released the final version of its Application Privacy Policy Framework. The document provides guidance for mobile app developers and was created with feedback from key industry players. Access the document here. The guidelines include: 1) guidance on privacy principles as well as sample language, 2) methods of informing users about how their data is obtained and used, and 3) security and confidentiality information guidance.


We look forward this year to many more collaborative efforts that help clarify the privacy responsibilities of app developers. In December 2011, FPF and CDT released a beta version of their Best Practices for Mobile Application Developers (pdf). The document provides guidance for developers to implement privacy by design measures throughout each stage of development. The public comment period is still open, so please submit your feedback to [email protected].