MIT Sloan Management Review Highlights "Big Data for All" Scholarship


In a post for the MIT Sloan Management Review, Renee Boucher Ferguson considers the privacy costs involved with the use of data analytics to transform customer service.  The capability of projects such as IBM’s Watson to “to determine consumer wants and desires, even (sometimes!) before customers themselves do so” requires a new approach to privacy, and Ms. Boucher Ferguson turns to Jules Polonetsky and Omer Tene’s “Big Data for All: Privacy and User Control in the Age of Analytics” to develop a new legal framework for these challenges.