MIT Sloan Management Review Highlights "Big Data for All" Scholarship


In a post for the MIT Sloan Management Review, Renee Boucher Ferguson considers the privacy costs involved with the use of data analytics to transform customer service. ┬áThe capability of projects such as IBM’s Watson to “to determine consumer wants and desires, even (sometimes!) before customers themselves do so” requires a new approach to privacy, and Ms. Boucher Ferguson turns to Jules Polonetsky and Omer Tene’s “Big Data for All: Privacy and User Control in the Age of Analytics” to develop a new legal framework for these challenges.