Reuters Talks Tracking in Brick-and-Mortar Retail

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Reuters today published an article discussing the ways in which brick-and-mortar retailers are using increasingly sophisticated technology to “catch up” to online retail. Along with the benefits — more efficient stores, targeted discounts — the article raises privacy concerns about the tracking of customer behavior in the offline world. We think, when it comes to addressing these concerns, that our Mobile Location Analytics Code of Conduct is a step in the right direction. Notice, transparency, and customer consent have — and will continue to be — important principles as we continue to collaborate with companies to ensure responsible data practices in the retail space.

Link: Big Retailer is watching you: stores seek to match online savvy (via Reuters)