Clear Channel Faces New Questions Over ‘Spying Billboards’


Billboard road

Earlier this year, Clear Channel unveiled a new outdoor advertising initiative that involves telling marketers whether their stores are visited by consumers who have viewed ads on billboards.

Jules Polonetsky, CEO of the think tank Future of Privacy Forum, tells MediaPost that Clear Channel would do a service to consumers by providing more information about how its program works. “It may not be deceptive, but it’s certainly not transparent — which is driving the concerns,” he says.

Read the full story in MediaPost