Study: Mobile ad block use up, but fewer users turning limit ad tracking on


According to Jules Polonetsky, ‎CEO of the Future of Privacy Forum, the limit ad tracking feature hasn’t been heavily surveyed. So while Koestier’s comment might be comforting for marketers, this means it’s possible that most mobile users are simply unaware the feature exists.

As it gets more media coverage, it’s likely that mobile users will begin turning on the limit ad tracking feature in greater numbers. That scenario seems to be playing out with ad block tech adoption with its rising trend that has been following increased attention in both the ad industry and the general media.

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