Brenda Leong, FPF Senior Counsel and Director of Operations, contributed to a story in CSO about big data and elections. She explained:
Big data analytics offers, “great new ways to engage with voters on the things that really matter to them, which results in more motivated, and hopefully better informed, participants in the electoral process, and likely higher turnouts on election day.”
“Every campaign needs to treat security and privacy needs seriously, and have meaningful training for workers. We strongly recommend that every campaign have a chief privacy officer to monitor just these issues,” she said.