Posts by Brenda Leong

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Rushing to Install – Online Notice and Consumer Behavior

During our Mobile App Ecosystem Webinar, presenter Nathan Good, Chief Scientist and Principal of Good Research, referred to a video that showcases users’ interaction and behavior with notice during installation in the online environment. When you watch the video, keep in mind that the video is in real-time (meaning it’s not sped up). The experiment […]

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Oct. 01, 2012 – Data: Tool for Efficiency? Privacy Issue? , DESSC

A large task in industry is to address possible privacy concerns at the start of new product development, while also enabling data to be used in innovative ways. Few people were concerned with the location information of their home WiFi routers until street map data began to be compiled. FPF and TRUSTe announced its privacy seal program with the intent to address such customer concerns:

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New Advertising & Marketing Programs for Top Wireless Carriers

Some mobile advertising and reporting news coming out of  Advertising Week in NYC, as two wireless carriers make announcements about their marketing and advertising programs. Sprint announced the launch of its new advertising platform called Pinsight Media+ in which customers will have “choice and control over whether they have their data anonymously used so that advertisers using the platform can […]

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FPF Mentioned in The Energy Datapalooza Fact Sheet, The White House

As part of the Energy Data Initiative, the Obama Administration hosted the Energy Datapalooza, highlighting entrepreneurs and innovators that are using freely available data from the government to build products, services, and apps that advance the future of clean energy in their Energy Datapalooza Fact Sheet. FPF was mentioned for its seal program, the first […]

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Oct. 1, 2012 – Smart Grid Privacy Seal Program, Intel Blog

The development of the Smart Grid Seal Program is a visible demonstration of what can be achieved when stakeholders work in concert to develop privacy best practices. Intel’s support of the Smart Grid Seal Program is yet another demonstration of our commitment to creating an environment where consumers can trust their use of technology.

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Smart Grid Privacy Seal Program

FPF and TRUSTe announce Smart Grid Privacy Seal Program – The Future of Privacy Forum has developed a first of its kind privacy seal program for companies that use consumer energy information.  The seal will be powered by TRUSTe, the leading data privacy management company with over 5,000 customers.

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The Future of Privacy Forum and TRUSTe Launch a Smart Grid Privacy Seal Program

The Future of Privacy Forum and TRUSTe Launch a Smart Grid Privacy Seal Program Leaders in Government and Industry Voice Their Support WASHINGTON – The Future of Privacy Forum (FPF), the Washington based think tank committed to advancing responsible data practices, today announced a first of its kind privacy seal program for companies that use consumer […]

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First Meeting Planned for Multistakeholder Process on Smart Grid Data Privacy

The U.S. Department of Energy (DOE) held a Smart Grid Privacy Workshop on January 31, 2012.  This was followed by the White House privacy blueprint, “Consumer Data Privacy in a Networked World,” released on February 23, 2012.  As a reaction to both events, the Federal Smart Grid Task Force will “facilitate a multistakeholder process to develop […]