Posts by FPF Staff

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Where does your data go … before you even click


Who’s watching you while you’re shopping? This holiday season you may be getting more of a mouthful of cookies then expected. You may not be aware that when you visit a site you’re actually a part of a complex advertising and marketing mechanism.

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Use our data to buy us drinks!

Why do we think that right now, as 2009 approaches, there can be real progress on privacy? Because some of the most senior marketers in the industry are starting to sound like privacy advocates. Read this comment about advertising on social networks and then click here to see who said it! “I have a reaction […]

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Hulu having success with opt-in ads

Hulu reports that giving users control over whether they see one long video ad or several short ones seems to be working well. Users don’t get a choice of viewing ads or not, but seem to welcome being able to decide the format of ads that they will see. Interesting to consider how ad networks […]