We are glad to read that Adobe is working with browser companies to incorporate Flash cookie controls into the current browser cookie controls. This is long overdue! Given that most consumers have no idea that Flash cookie controls exist or where to find them, companies should be very wary of using this type of cookie […]
Posts by FPF Staff
Microsoft has agreed with the Article 29 Working Party of EU data regulators that they will remove cookies and IP addresses from search data after 6 months, but only if Google and Yahoo also go along. We will comment further about this, but are already thinking about the next issue – ad server log file […]
Amanda Lenhart of Pew thinks FaceBook is off-base with plans for FaceBook Connect because of the complexity that will be added to the average user’s identity management desires. Perhaps we are extroverts, but we are optimistic that FaceBook will have done the work needed to make use of this extension of FaceBook into the rest […]
Two must reads in today’s New York Times: The first, a story by John Markoff, explores the advances in “reality mining”, a term coined to capture the risks and opportunities of data-mining a full range of data about users, from location, to shopping, to online. It is hard to read this article, without understanding the […]
Why do we think that right now, as 2009 approaches, there can be real progress on privacy? Because some of the most senior marketers in the industry are starting to sound like privacy advocates. Read this comment about advertising on social networks and then click here to see who said it! “I have a reaction […]
Hulu reports that giving users control over whether they see one long video ad or several short ones seems to be working well. Users don’t get a choice of viewing ads or not, but seem to welcome being able to decide the format of ads that they will see. Interesting to consider how ad networks […]
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