Posts by Jules Polonetsky

|

Web Analysis, Behavioral Targeting and Advertising: Individual Visitors Tracking v/s Aggregate Data

http://webanalysis.blogspot.com/2009/08/individual-visitors-tracking-vs.html In our comments on the federal government’s request for input on the use of cookies, we made the point that for the purpose of Web site analytics use of data in the aggregate was quite sufficient. This discussion and debate between analytics industry experts from Google and Comscore provides some insight on the issues […]

|

See how you are being seen

Steve Smith’s description of the DailyMe service puts it perfectly. “Transparency alone is not the right answer to the quandary over privacy and targeting. The users must not only feel in control but be able to see a real benefit from the technology”.

|

FPF’s Reply Comments to the Federal Websites Cookie Policy

The Future of Privacy Forum is providing the below suggestions to offer a roadmap for enabling the use of analysis, site optimization and tracking technologies by government agencies. Personalizing site content for users who wish to have a setting remembered, enabling long term shopping carts and capturing analytics information over time to improving site usage […]

|

Address Consumer Concerns about Behavioral Ads or the Browser Developers May Do It For You, Real Soon.

To support our point that businesses should  worry about the consumer view of behavioral advertising as much as they worry about legislative activity, have a look at CDT’s update on the current browser privacy controls available to users.  Healthy browser competition over the last few years has made privacy an increasingly prominent feature for browser […]

|

Search Privacy and the Microsoft-Yahoo! Agreement

As we have followed the rumors of a Microsoft-Yahoo deal over the last few months, the area we were most concerned about was the future of Yahoo’s leading search data retention policy. We have repeatedly praised Yahoo for implementing a data retention policy that seeks to anonymize search queries after 3 months and we have […]

|

Kim Hart Moves on from the Washington Post

Kim Hart of Washington Post wrote her last piece today, before she moves on to a new tech related effort at “The Hill” newspaper.  Kim has done some great reporting on privacy issues and is one of the savviest young journalists covering tech issues around. So nice to see her on the rise.  Good luck […]

|

White House Cookies Update

So turns out that we don’t yet have a draft cookie policy to react to, but today we have a more formal request for comment that lays out the framework OMB is looking at and guidance on the more specific input OMB is seeking.   See  Open Government Blog. Here are the details: Under the framework […]

|

New White House Policy on Cookies On the Way

Look out today for a Federal Register request for comment and a post at the White House Open Government site about ways for revising the current prohibition on persistent cookies.  The goal is to continue to protect the privacy of people who visit Federal Government websites while at the same time making these websites more […]