Posts by Jules Polonetsky

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Kind words from the FTC Chairman

MediaPost Publications Can WPP Demystify Behavioral Targeting? 05/20/2009. The think tank Future of Privacy Forum announced this week that it tapped ad agency WPP to come up with new ways of notifying Web users about online behavioral advertising. Director Jules Polonetsky hopes that advertising creatives will be able to come up with something more intelligible […]

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What Happens When You Delete Your Photos?

They do get deleted, but not right away (except for Windows Live Spaces – kudos to them).  Check out the research from University of Cambridge. Light Blue Touchpaper » Blog Archive » Attack of the Zombie Photos.

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Future of Privacy Forum Announces Research Initiative To Develop Effective Messages to Communicate with Users about Online Data Use

WASHINGTON, May 19, 2009 – Today, the Future of Privacy Forum (FPF) announced a major research initiative that will examine different methods for communicating with users about online advertising and privacy practices.  The study will explore potential tools and notices that companies could use to raise consumer awareness regarding the use of online behavioral advertising […]

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Microsoft Researchers Increase CTR 670% Using Behavioral Targeting « Predicting What Consumers Want to Buy

Microsoft Researchers Increase CTR 670% Using Behavioral Targeting « Predicting What Consumers Want to Buy. Researchers have now clearly proved academically and scientifically that behavioral ads work.  Now if businesses will just tell users it is going on, and show how to turn it off, they will be pleasantly suprised to discover that users appreciate […]

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Privacy notices work best in tables, says US gov research • The Register

Privacy notices work best in tables, says US gov research • The Register. Important privacy notices study conducted by leading researchers  Dr Manoj Hastak of American University and Dr Alan Levy of the FDA on behalf of  the Federal Deposit Insurance Corporation, the Federal Reserve Board, the Federal Trade Commission, the National Credit Union Administration, […]