Blog

July 1, 2009 | Jules Polonetsky

IAB-DMA-AAAA-ANA Behavioral Advertising Principles

Future of Privacy Forum Statement Regarding Industry Behavioral Advertising July 2 Agreement The entire industry reaching agreement on the need to get more information to users beyond the limits of a privacy policy is a significant advance.  But to ensure that this will be a true step forward for consumers, companies will need to consider […]

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July 1, 2009 | Jules Polonetsky

New Facebook Privacy Changes

Click on the below presentation to have a good look at the new Facebook privacy changes.  Generally positive, in that Facebook will put all the privacy settings in one place and eliminate regional networks.  So many users thought their profiles were open only to friends, but were in a regional network where default settings left […]

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June 28, 2009 | Jules Polonetsky

Privacy Help Wanted

    The Future of Privacy Forum is seeking two legal, policy or technology fellows to join our think tank.  You will be involved with leading edge work at the center of the privacy debates and will work on issues ranging from behavioral advertising and social media issues to the smart grid and identity management.  […]

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June 28, 2009 | Jules Polonetsky

Targeted Advertising Cookie Opt-Out (TACO) On A Roll

Privacy activist and technologist Chris Soghoian has updated his TACO opt-out plug-in to include 44 additional ad networks.  Users who download TACO  automatically get opt-out cookies from 84 ad networks, cookie tracking companies and others offering an opt-out cookie.  Importantly, this opt-out sticks even if users inadvertently delete opt-out cookies. Since we well know that […]

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June 26, 2009 | Jules Polonetsky

Barking Robot: News Flash: Teens Don't Give a Twit About Twitter

It seems that there is a consensus that teens do not twitter, preferring less public venues such as Facebook status updates and phone texting.  See they do care about privacy – they dont intend to blast their info to complete strangers (followers) but rather just to all their pals or maybe their friends friends.  Detail […]

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June 25, 2009 | Jules Polonetsky

Dear John Letter

John Squire Chief Strategy Officer Coremetrics Dear John: Whassup? I read on the privacychoice blog that you take privacy seriously.  That is good to hear.  There is another Jon who like you takes privacy seriously.  He is at the FTC.   I think he might say that if you are helping your clients sell clickstream […]

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