Blog

June 15, 2009 | Jules Polonetsky

FetchBack – The Retargeting Company

Ad network FetchBack is now adding a link to its ads that take users to an informational and opt-out page.  This is certainly another step in the right direction, so we offer our compliments. That being said,  without a screenshot of what the little link on the ad looks like, the value to users of […]

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June 13, 2009 | Jules Polonetsky

In Depth Review of Social Networks and Privacy

Thanks to Prof. Michael Zimmer for his post about this University of Cambridge in depth comparison and study of social network privacy controls and policies.  Kudos to my former Bebo colleagues for being rated on top of the pack.  Not sure I agree with the conclusion that sites are intentionally playing a sophisticated communications name […]

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June 11, 2009 | Jules Polonetsky

Web Analytics Companies: Let Your Voices Be Heard!

    Web Analytics Companies: Let Your Voices Be Heard! Over the past year, FPF and other groups including CDT , EFF and the Federal Web Managers Council have proposed revisions to the current limitations on use of cookies by the federal government.One area where many seem to agree is that allowing government to use […]

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June 11, 2009 | FPF Staff

FPF Adds Two New Advisory Board Members

FPF is thrilled to announce the addition of two new members to our advisory board, which includes leading figures from industry, academia, law and advocacy groups.  Today we welcome Marcia Hofmann, staff attorney with the Electronic Frontier Foundation (EFF), and Danielle Citron, an Associate Professor of Law at the University of Maryland School of Law. […]

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June 10, 2009 | Jules Polonetsky

Economic Value of the Advertising Supported Internet

What is the value of all the advertising on the internet? The IAB has a report out.  Some interesting facts and figures including a nice chart on where all those internet workers are located.  One area that is not covered, and where a proper methodology would be hard but I think possible, would be drilling […]

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June 9, 2009 | Jules Polonetsky

Facebook Ad Network Crackdown

We are glad to see reports of Facebook cracking down on ad networks improperly using user data, as well as deceptive come-ons. We believe that many of the of the problems of the online advertising system have been due to publishers and advertising leaving privacy and ad quality issues entirely to their ad network partners. […]

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June 9, 2009 | FPF Staff

"Know Privacy" Report Contains Interesting Observations

“KnowPrivacy” is a collaborative research project by Class of 2009 graduates of the Masters program at the University of California Berkeley School of Information.  FPF advisory board member Chris Hoofnagle helped advise the students.  In the project, the students examined the common practices among website operators of collecting, sharing and analyzing data about their users, […]

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June 9, 2009 | FPF Staff

FPF Files Comments to FCC on National Broadband Plan

Yesterday, the Future of Privacy Forum filed comments with the Federal Communications Commission (FCC) about the National Broadband Plan, which the Commission will be formulating over the next several months (FCC Notice of Inquiry Docket – 09-51).  As a think tank focused on promoting greater transparency and consumer online data use, we believe that privacy […]

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