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May 13, 2009 | Jules Polonetsky

Microsoft Researchers Increase CTR 670% Using Behavioral Targeting « Predicting What Consumers Want to Buy

Microsoft Researchers Increase CTR 670% Using Behavioral Targeting « Predicting What Consumers Want to Buy. Researchers have now clearly proved academically and scientifically that behavioral ads work.  Now if businesses will just tell users it is going on, and show how to turn it off, they will be pleasantly suprised to discover that users appreciate […]

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May 10, 2009 | Jules Polonetsky

Privacy notices work best in tables, says US gov research • The Register

Privacy notices work best in tables, says US gov research • The Register. Important privacy notices study conducted by leading researchers  Dr Manoj Hastak of American University and Dr Alan Levy of the FDA on behalf of  the Federal Deposit Insurance Corporation, the Federal Reserve Board, the Federal Trade Commission, the National Credit Union Administration, […]

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May 8, 2009 | Jules Polonetsky

MediaPost Publications The Further Adventures Of Opt-In Man

Excellent review by Behavioral Insider’s Steve Smith of how networks are beginning to provide users access to profiles and a roadmap to make this more useful for users.  The eXelate widgetised version of a profile viewer that publishers or advertisers could provide at their own sites seems to make sense — if there was a […]

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May 7, 2009 | Jules Polonetsky

Homeland Security

The Department of Homeland Security is seeking applications for appointments to the agency’s Data Privacy and Integrity Advisory Committee. The committee provides advice at the request of the Secretary of DHS and the agency’s Chief Privacy Officer on privacy related matters. The agency is seeking to fill two terms that would expire in January 2012, […]

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May 6, 2009 | Jules Polonetsky

Harvard Engineering

Looks like a fabulous talk today at Harvard to be presented by our Advisory Board member Professor Annie Anton. Harvard CRCS » 2009 » March.  Hope someone will be live blogging/twittering! CRCS Privacy and Security Lunch Seminar Date: Wednesday, May 6, 2009 Time: 12:00pm-1:30 pm Place: Maxwell Dworkin 119 Speaker: Annie Anton Title: Designing Software […]

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May 2, 2009 | Jules Polonetsky

More on Scalia

Scalia: Free Speech Trumps Privacy Online by Wendy Davishttp://web.archive.org/web/20090508122947/http://www.mediapost.com:80/publications/?fa=Articles.printFriendly&art_aid=105258 Some lawmakers are talking about enacting new online privacy laws, but at least one U.S. Supreme Court Judge has indicated that such laws might not be constitutional.Earlier this year, conservative judge Antonin Scalia said new privacy laws would conflict with the First Amendment. The remarks, made […]

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