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May 31, 2009 | FPF Staff

IAB Issues Best Practices for Social Ads

So-called “social ads” are those that display data and reflect actions taken by social network members. Recently, the Interactive Advertising Bureau (IAB) released its “Social Advertising Best Practices”, [LINK HERE], developed by a 151-company committee with 218 members including MySpace, Microsoft, Google, Facebook, SocialMedia.com, CBS, Accenture, PriceWaterhouseCoopers LLC, Condé Nast Digital, IDG Entertainment, and Nielsen Online.

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May 19, 2009 | FPF Staff

FPF Announces Consumer Notices Research Initiative

FPF is proud to announce the launch of an initiative geared toward finding new ways of helping companies communicate with consumers regarding online advertising and privacy practices. Six to ten years ago, an executive would have responded with incredulity to the notion that his company needed to do something more to educate consumers about advertising […]

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May 19, 2009 | FPF Staff

Privacy Forum Unveils Research Project

Privacy Forum Unveils Research Project Tech Daily Dose May 19, 2009 The Future of Privacy Forum is embarking on a research project that will examine different methods for communicating with Internet users about advertising and privacy practices, the think tank announced Tuesday. The study will explore potential tools and notices that companies could use to […]

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May 13, 2009 | Jules Polonetsky

Microsoft Researchers Increase CTR 670% Using Behavioral Targeting « Predicting What Consumers Want to Buy

Microsoft Researchers Increase CTR 670% Using Behavioral Targeting « Predicting What Consumers Want to Buy. Researchers have now clearly proved academically and scientifically that behavioral ads work.  Now if businesses will just tell users it is going on, and show how to turn it off, they will be pleasantly suprised to discover that users appreciate […]

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