Blog

December 10, 2008 | FPF Staff

Search Log Files – Ad Server Log Files

Microsoft has agreed with the Article 29 Working Party of EU data regulators that they will remove cookies and IP addresses from search data after 6 months, but only if Google and Yahoo also go along. We will comment further about this, but are already thinking about the next issue – ad server log file […]

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December 4, 2008 | FPF Staff

Pew on FaceBook Connect

Amanda Lenhart of Pew thinks FaceBook is off-base with plans for FaceBook Connect because of the complexity that will be added to the average user’s identity management desires. Perhaps we are extroverts, but we are optimistic that FaceBook will have done the work needed to make use of this extension of FaceBook into the rest […]

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November 30, 2008 | FPF Staff

Reality Mining

Two must reads in today’s New York Times: The first, a story by John Markoff, explores the advances in “reality mining”, a term coined to capture the risks and opportunities of data-mining a full range of data about users, from location, to shopping, to online. It is hard to read this article, without understanding the […]

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November 26, 2008 | FPF Staff

Where does your data go … before you even click


Who’s watching you while you’re shopping? This holiday season you may be getting more of a mouthful of cookies then expected. You may not be aware that when you visit a site you’re actually a part of a complex advertising and marketing mechanism.

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November 25, 2008 | FPF Staff

Use our data to buy us drinks!

Why do we think that right now, as 2009 approaches, there can be real progress on privacy? Because some of the most senior marketers in the industry are starting to sound like privacy advocates. Read this comment about advertising on social networks and then click here to see who said it! “I have a reaction […]

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November 25, 2008 | FPF Staff

Hulu having success with opt-in ads

Hulu reports that giving users control over whether they see one long video ad or several short ones seems to be working well. Users don’t get a choice of viewing ads or not, but seem to welcome being able to decide the format of ads that they will see. Interesting to consider how ad networks […]

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November 20, 2008 | Jules Polonetsky

Consumer Choice and Relevant Advertising

The CEO of BlueKai, an online behavioral targeting and marketing company, makes some interesting points about giving consumers more control over their online profiles. The company’s profile viewer, which displays the categories they have put you in and which lets you edit your preferences, is no silver bullet, but it is one piece of the […]

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November 15, 2008 | Jules Polonetsky

The Future of Privacy Forum Agenda for Consumers and Businesses

FPF will seek to bring transparency to online data practices. Our plan is to document practices, produce multi-media educational materials, and commission reports and studies that provide consumers and policy makers the real story about how their data is used. FPF will seek to bring true transparency and user control to behavioral targeting and will […]

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November 15, 2008 | Jules Polonetsky

The Future of Privacy: Our Mission & Agenda

Society is approaching a turning point that could well determine the future of privacy. Policy-makers and business leaders soon will make decisions about technology practices that will either ensure that data is used for the benefit of individuals and society, or take us down a path where we are controlled by how others use our […]

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November 13, 2008 | Jules Polonetsky

Search and Privacy

Alissa Cooper, at the Center for Democracy and Technology, has just published a superb paper on search log files. She does a great job at walking through all the reasons search engines retain a person’s searches, flags the privacy risks of having those queries sitting around log term, and reviews potential solutions.

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