February 12, 2009 | Jules Polonetsky

Privacy and Personalization

Reaction to the FTC Staff Report: Self-Regulatory Principles for Online Behavioral Advertising Industry has been left with a very narrow window to prove that they can offer users both privacy and personalization. The guidelines proposed are both technically feasible and business practical, but do require businesses to do more to ensure that consumers are equal […]


February 11, 2009 | FPF Staff

No More Spammy FaceBook Apps

Remember all those FaceBook Apps that would spam users or trick you into spamming your friends when you downloaded them? FaceBook cracked down on them long ago, pretty much puttting a stop to the egregious behaviors that were messing with the user experience. Of course, some application developers have sought to work around the new […]


February 11, 2009 | FPF Staff

White House New Media Team Grows

Good news for those of us who want to see the White House leading savvy but privacy smart efforts to use social media! Bev has done some great work at and with the Federal Web Manager’s Council and now joins the White House New Media team.


February 7, 2009 | FPF Staff

FaceBook Privacy

All FaceBook has a very useful set of tips for using all the key FaceBook privacy controls. Nick has really nailed the most important tips, so check it out!


January 28, 2009 | Jules Polonetsky

Second Annual World Data Privacy Day

Wednesday marked the second annual World Data Privacy Day! Industry leaders and government officials from 27 countries around Europe, Canada and the U.S. participated in events focused on ways to raise awareness about data privacy and the protection of personal information on the internet. Take a look at the site Intel provides to help coordinate […]


January 13, 2009 | Jules Polonetsky

The Future of Privacy Forum Consumer Privacy Agenda for the New Administration

1. Appoint a Chief Privacy Officer to Promote Fair Information Practices in the Public and Private Sectors.

We embrace the idea of government catching up to industry by creating the central role of a Chief Technology Officer, as has been announced. But we also point out the need — recognized by hundreds of privacy-sensitive companies — for a senior level Chief Privacy Officer, someone to ensure that data protection is a central consideration for technology, data and policy decisions. Although many federal agencies have privacy officers, the fact that data is increasingly available across government entities demonstrates the need for a central figure to lead U.S. efforts to respect citizen data. To ensure that the data needed to combat terror will be available while appropriate oversight is in place to protect essential freedoms, the Administration should have an accountable, executive-level figure to drive an agenda based on responsible data practices.


December 31, 2008 | FPF Staff

Flash Cookies and Privacy

We are glad to read that Adobe is working with browser companies to incorporate Flash cookie controls into the current browser cookie controls. This is long overdue! Given that most consumers have no idea that Flash cookie controls exist or where to find them, companies should be very wary of using this type of cookie […]


December 17, 2008 | Jules Polonetsky

FPF Commends Yahoo Privacy Announcement

The Future of Privacy Forum (FPF) applauds the Yahoo! announcement today that the company has sharpened its privacy practices with a new global data retention policy. FPF Co-chair Jules Polonetsky called for such steps last week in his blog posting. We are delighted to see a great example of advancing privacy in a business practical […]


December 10, 2008 | Jules Polonetsky

Marty Abrams

Congrats to Marty Abrams for being presented with the IAPP Vanguard Privacy Award. Marty has been an advisor to most of us in the privacy area and is a true thought leader. When I set up my first privacy advisory board about 9 years ago at DoubleClick, Marty was one of the people I turned […]


December 10, 2008 | FPF Staff

Search Log Files – Ad Server Log Files

Microsoft has agreed with the Article 29 Working Party of EU data regulators that they will remove cookies and IP addresses from search data after 6 months, but only if Google and Yahoo also go along. We will comment further about this, but are already thinking about the next issue – ad server log file […]