You can tell when a powerful new technology, like tracking people as they shop, is coming of age. It starts trying to persuade people it is a force for good, and it broadens its reach and capabilities.
In the News
FPF begins work with technology companies, privacy advocates, and regulators to develop a code of conduct aimed at protecting consumers’ privacy.
FPF Announces New Group to Develop Best Practices for Retail Location Analytics Companies
In a post for the MIT Sloan Management Review, Renee Boucher Ferguson considers the privacy costs involved with the use of data analytics to transform customer service. The capability of projects such as IBM’s Watson to “to determine consumer wants and desires, even (sometimes!) before customers themselves do so” requires a new approach to privacy, […]
Watch Era of Online Sharing Offers ‘Big Data,’ Privacy Trade-Offs on PBS. See more from PBS NewsHour.
Jules Polonetsky comments on transparency by companies when consumers data is being collected in this article by the New York Times.
With this year declared, “The Year of Privacy on Steroids” companies, policy makers and professional experts alike agree that privacy is essential but the real conversation on the matter is, where is the sliver lining? Future of Privacy Forum’s own, Jules Polonetsky, shared his own professional expertise on the topic specifically when it comes to companies tracking […]
Canada’s Information and Privacy Commissioner, Dr. Ann Cavoukian, and Jules Polonetsky examine the benefits as well as the potential risks that the third party access to CEUD issue possesses. The new product will support conversation and new market opportunities. To learn more about CEUD and the Privacy by Design approach click here.
Jules Polonetsky joined a number of other privacy advocates and officials from leading technology firms on a panel as part of Data Privacy Day. The keynote speaker and FTC Commissioner, Maureen Ohlhausen addressed the audience at The George Washington University and was expected to touch on a number of privacy related topics. To read more […]
The PowerTools app by Candi Controls is now available for customers to download on their mobile devices and it allows them to check energy use, set goals, and track patterns relating to energy use. Data is …