With approximately 50 per cent of free apps powered by ad networks, research has found that five per cent of these have ‘aggressive’ ad networks.
In the News
Some advertising networks have been secretly collecting app users personal details over the past year and now have access to millions of smartphones globally, U.S.-based mobile security firm Lookout said.
Mobile security specialist, Lookout, has been analysing some 380,000 free apps to examine the privacy threats people face.
Innovation in mobile applications may be hampered by clandestine advertising software that harms consumer trust, according to Lookout Inc., which provides security systems for networks and electronic devices.
Lookout, the leading mobile security company, today announced its Mobile App Advertising Guidelines: A Framework for Encouraging Innovation While Protecting Privacy.
Recognizing that consumer information is the currency of the web, both sides of Congress have recently held hearings to work toward an understanding of how to balance the needs of businesses for user data and the needs of consumers to have some control over their personal online information.
The Senate Commerce Committee, led by Senator Jay Rockefeller, yesterday held its “The Need for Privacy Protection: Is Industry Self-Regulation Adequate?”
Amazon has troves of data on what its customers browse and buy.
If you visit Orbitz.com and search for hotels, the offers you’re shown might differ depending on whether you’re using a Mac or a PC.
Privacy? The government has an app for that.