In the News

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Nov. 16, 2011 – BrightTag Launches New Privacy Feature That Enables Brands to Honor & Comply With Online Customers' Opt-Out Requests, Market Watch

CHICAGO, IL, Nov 16, 2011 (MARKETWIRE via COMTEX) — BrightTag, a technology platform provider for the digital marketing industry, today announced the general availability of BrightTag ONE-Click Privacy, a new feature for brand marketers and website owners using the BrightTag ONE(TM) server-direct integration platform for data collection and distribution

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Nov. 15, 2011 – Privacy Seems to Remain Facebook’s Biggest Problem, TechLeash

Being on Facebook always had its risks. You register, sign in and built yourself a pretty neat profile, but if you forget or are oblivious to making some adjustments to your privacy settings, you can be pretty sure that everybody might have access to your personal information and whatever you post on the site (ranging from pictures […]

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Nov. 11, 2011 – Facebook-FTC Privacy Settlement Near, Leaks Say, Sci-Tech Today

It’s one of the drawbacks of being on Facebook: If you never make any adjustments to your privacy settings, you can assume everyone can see everything you post, or do, while using the giant social media network . Facebook, founded by Mark Zuckerberg in 2004 and now claiming an astonishing 800 million users seems ready to give […]

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Google To De-Mystify Ad-Targeting

Wired quoted FPF’s Jules Polonetsky today in an article on Google’s new program called “Why These Ads.” Google announced the new feature to help consumers understand why they receive certain ads. To see the full article and read Jules’ quotes, please click here.