Our readers may be very interested in this article about creating profiles of people who search or read about topics ranging from Viagra to asthma. Take the survey at the end to see the results so far. *When is it Acceptable for Pharma Marketers to Use Behavioral Targeting? | Pharma Marketer*. (link expired)
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Kudos to Yahoo for being among the first to offer a mobile behavioral advertising opt-out. Check out http://www.ypolicyblog.com/ The FTC was clear in its behavioral advertising guidance that consumers should be entitled to opt-out of behavioral ads, regardless of the platform involved. It is great to see Yahoo take the lead here on behalf of […]
See below for the paper presented at “SOUPS” a4-kelley.pdf (application/pdf Object).
Doug Miller, the privacy lead at AOL and one of the most genuine people I have ever met, joined me to give a tutorial on the nuts and bolts of online advertising at the Computers, Freedom and Privacy 2009 Conference. Doug has been kind enough to post the charts he and his team prepared. Check […]
Excellent to see that Alissa Cooper, CDT Chief Scientist, is involved with the development of this important Geolocation API spec at the W3C. Geolocation API Specification.
Although coverage of the ABA Conference remarks of the new Consumer Protection Director at the FTC (raising the need for a new paradigm for privacy regulation) got my attention, I didnt get a chance to catch up on full coverage of the panel until today. Check out Professor Rebecca Tushnet’s blog for great coverage of […]
Court: IP Addresses Are Not ‘Personally Identifiable’ Information Media Post By Wendy Davis July 6, 2009 In a ruling that could fuel debate about online privacy, a federal judge in Seattle has held that IP addresses are not personal information. “In order for ‘personally identifiable information’ to be personally identifiable, it must identify a person. […]
MediaPost Publications Court: IP Addresses Are Not ‘Personally Identifiable’ Information 07/07/2009. Snip…..”Jules Polonetsky, co-chair and director of the think tank Future of Privacy Forum, adds that many sites with older privacy policies maintain they don’t collect personally identifiable information, but log IP addresses. “For many years, people just threw around the term personal information,” he […]
Online privacy: New tool makes it easier to hide your tracks: Consumer Reports Electronics Blog. Chris Soghoian’s TACO opt-out tool continues to pick up steam. Kudo’s to our friends at Lotame who include TACO in their opt-out offered to users, one of the only ad networks to do so.