In the News

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De-identified data

Some thoughtful points today on de-identified health data from the team at CDT . See CDT | Policy Post 15.11, June 26, 2009.

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FTC Cites FPF Work in Letter to Congress Regarding Behavioral Ads

Today, the Commission sent the Energy and Commerce Subcommittees holding a joint hearing examining behavioral ads a letter, noting that the FTC is closely monitoring industry efforts to step up privacy efforts.  Within the letter, they also reference the FPF research project underway.  After members gave opening statements, the hearing was interrupted by a series […]

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FTC Letter to Congress regarding Behavioral Ads

The Commission today sent the Energy and Commerce Subcommittees holding a joint hearing looking in to behavioral ads a letter ,  noting that it is closely monitoring industry efforts to step up privacy efforts.  They also reference the FPF research project underway.  After members gave opening statements, the hearing  was interrupted by a series of […]

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Can WPP Demystify Behavioral Targeting?

Can WPP Demystify Behavioral Targeting? Media Post By Wendy Davis May 20, 2009 The think tank Future of Privacy Forum announced this week that it tapped ad agency WPP to come up with new ways of notifying Web users about online behavioral advertising. Director Jules Polonetsky hopes that advertising creatives will be able to come […]

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Kind words from the FTC Chairman

MediaPost Publications Can WPP Demystify Behavioral Targeting? 05/20/2009. The think tank Future of Privacy Forum announced this week that it tapped ad agency WPP to come up with new ways of notifying Web users about online behavioral advertising. Director Jules Polonetsky hopes that advertising creatives will be able to come up with something more intelligible […]

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BT: Privacy Peril Or Key To Web Prosperity?

BT: Privacy Peril or Key To Web Prosperity? Media Post By Mark Walsh February 27, 2009 If behavioral targeting is the key to providing Web users with advertising that’s better tailored to their particular needs and interests–instead of banner ads that they ignore–then what’s the harm to consumers? That was a central question tackled by […]