In the News

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MediaPost Publications Court: IP Addresses Are Not 'Personally Identifiable' Information

MediaPost Publications Court: IP Addresses Are Not ‘Personally Identifiable’ Information 07/07/2009. Snip…..”Jules Polonetsky, co-chair and director of the think tank Future of Privacy Forum, adds that many sites with older privacy policies maintain they don’t collect personally identifiable information, but log IP addresses. “For many years, people just threw around the term personal information,” he […]

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TACO recommended by Consumer Reports

Online privacy: New tool makes it easier to hide your tracks: Consumer Reports Electronics Blog. Chris Soghoian’s TACO opt-out tool continues to pick up steam.  Kudo’s to our friends at Lotame who include TACO in their opt-out offered to users, one of the only ad networks to do so.

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De-identified data

Some thoughtful points today on de-identified health data from the team at CDT . See CDT | Policy Post 15.11, June 26, 2009.

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FTC Cites FPF Work in Letter to Congress Regarding Behavioral Ads

Today, the Commission sent the Energy and Commerce Subcommittees holding a joint hearing examining behavioral ads a letter, noting that the FTC is closely monitoring industry efforts to step up privacy efforts.  Within the letter, they also reference the FPF research project underway.  After members gave opening statements, the hearing was interrupted by a series […]

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FTC Letter to Congress regarding Behavioral Ads

The Commission today sent the Energy and Commerce Subcommittees holding a joint hearing looking in to behavioral ads a letter ,  noting that it is closely monitoring industry efforts to step up privacy efforts.  They also reference the FPF research project underway.  After members gave opening statements, the hearing  was interrupted by a series of […]

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Can WPP Demystify Behavioral Targeting?

Can WPP Demystify Behavioral Targeting? Media Post By Wendy Davis May 20, 2009 The think tank Future of Privacy Forum announced this week that it tapped ad agency WPP to come up with new ways of notifying Web users about online behavioral advertising. Director Jules Polonetsky hopes that advertising creatives will be able to come […]

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Kind words from the FTC Chairman

MediaPost Publications Can WPP Demystify Behavioral Targeting? 05/20/2009. The think tank Future of Privacy Forum announced this week that it tapped ad agency WPP to come up with new ways of notifying Web users about online behavioral advertising. Director Jules Polonetsky hopes that advertising creatives will be able to come up with something more intelligible […]