Behind the scenes in the escalating war between ad-blocking consumers and advertisers and ad-supported publishers, the use of one privacy tool has decreased. Mobile marketing platform firm Tune reports that, as the number of ad-blocker downloads rises, the limit-ad-tracking feature available in iOS and Android devices has actually dropped.
In the News
Earlier this year, Clear Channel unveiled a new outdoor advertising initiative that involves telling marketers whether their stores are visited by consumers who have viewed ads on billboards.
Google provided a response this week to Senator Franken’s request for information on their policies and practices with regards to their Google Apps For Education (GAFE) suite of services. Ed Week reviewed Google’s letter, and asked FPF to comment on the response. Full article here.
“In consultation with the center—a think tank that advocates strict limits on federal power—the ACLU wrote model legislation that both organizations are urging legislators around the country to support. … “The Future of Privacy Forum—a Washington-based think tank and a co-author of the Student Privacy Pledge, a commitment by ed-tech companies to safeguard data—offered a […]
At Thursday’s Data Privacy Day event in Washington, Passcode joined privacy and security experts to explore US consumers’ evolving attitudes about digital privacy. “Consumers will not do business with companies that don’t respect their privacy, companies they don’t trust,” said Chris Wolf, cochair of the Future of Privacy Forum. Mr. Wolf spoke on a panel […]
“Research Choices is an important step forward for research companies and will help consumers better understand how data is used to make decisions by a wide range of organizations.” – Jules Polonetsky From the ESOMAR Press Release Amsterdam, January 28, 2016: Top market research agencies comScore, GfK, Kantar, and Nielsen announced today the launch of […]
“In a milestone decision on transatlantic data protection, the Court of Justice of the European Union (CJEU) issued its judgment in the Schrems case, declaring the Commission decision on the EU-U.S. Safe Harbor agreement invalid. The CJEU declared that such a decision requires a finding that the level of protection of fundamental rights and freedoms in the laws and practices of the third country is “essentially equivalent” to that guaranteed within the EU.”
On January 1, 2016, “ SOPIPA”—the recently passed California student data privacy law that defines how edtech companies can use student data became effective. About 25 other states have passed similar laws that are already in effect, or will become effective. At the same time, more than 200 school service providers have now signed the Student Privacy […]
The Future of Privacy Forum (FPF), Connect Safely, and the National PTA are proud to announce that the Parent’s Guide to Student Data Privacy is now available in Spanish, both on-line and in hard copy formats. Last year, FPF partnered with ConnectSafely and the National PTA to create the Parent’s Guide to Student Data Privacy. […]
The Future of Privacy Forum (FPF) in partnership with Houston ISD’s Office of Educational Technology have introduced a student-created video campaign to encourage public school students to engage about how to safeguard their privacy and personal data. In October, students from the Houston Independent School District (HISD) were offered the chance to create short videos […]