Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
Featured
The Connecticut Data Privacy Act Gets an Overhaul (Again)
Co-Authored by Gia Kim, FPF U.S. Policy Intern On June 25, Governor Ned Lamont signed SB 1295, amending the Connecticut Data Privacy Act (CTDPA). True to its namesake as the “Land of Steady Habits,” Connecticut is developing the habit of amending the CTDPA. Connecticut has long been ahead of the curve, especially when it comes […]
Peak Privacy: Vermont’s Summit on Data Privacy
On June 13, 2024, Governor Phil Scott vetoed H. 121. This marked the first governor veto of a comprehensive privacy bill passed by the state legislature. Immediately prior to the close of the state legislative session on May 10, 2024, the Vermont legislature passed H. 121, “An act relating to enhancing consumer privacy and the […]
The Old Line State Does Something New on Privacy
On April 6, the Maryland Senate concurred with House amendments to SB 541, the Maryland Online Data Privacy Act (MODPA), sending the bill to Governor Moore for signature. If enacted, MODPA could be a paradigm-shifting addition to the state privacy law landscape. While recent state comprehensive privacy laws generally have added to the existing landscape […]
FPF Celebrates 15 Years! Spring Social Marks Board Transition as Data Protection Leaders Toast to FPF’s Success
Leaders in Data Protection Take Center Stage at FPF’s Spring Social The week started with FPF’s 15th Anniversary Spring Social, where FPF CEO Jules Polonetsky thanked FPF’s Board Chair and Founder Chris Wolf, who served for 15 years, and welcomed FPF’s new Board Chair, Alan Raul. Three leading data protection regulators lauded FPF’s effectiveness in […]
A New Domicile for Comprehensive Privacy in Delaware
On June 30, 2023, in the final hours of the Delaware legislative session, lawmakers in Dover passed House Bill 154, the Delaware Personal Data Privacy Act (“DPDPA”). If enacted by Governor Carey, the DPDPA will take effect on January 1, 2025 and follows the general model established by the Connecticut Data Privacy Act (CTDPA), with […]
California’s Prop 24, the “California Privacy Rights Act,” Passed. What’s Next?
Authors: Stacey Gray, Senior Counsel, Katelyn Ringrose, Christopher Wolf Diversity Law Fellow at FPF, Polly Sanderson, Policy Counsel, and Veronica Alix, FPF Legal Intern Despite a day of election uncertainty, November 3, 2020 produced an important moment for privacy legislation: California voters approved Proposition 24 (the California Privacy Rights Act) (CPRA) (full text here). Garnering 56.1% of the vote so far, […]
NAI’s 2020 Code of Conduct Expands Self-Regulation for Ad Tech Providers
By Christy Harris, Stacey Gray, and Meredith Richards As debates over the shape of federal privacy legislation in the United States continue, online advertising remains a key focus of scrutiny in the US Congress, with its recent hearing on digital advertising and data privacy. Amidst these debates, the Networking Advertising Initiative (NAI), the leading self-regulatory body […]
A New Year’s Resolution For Your New Devices
A New Year’s Resolution For Your New Devices Still thinking about your New Year’s resolutions? If so, the Future of Privacy Forum has a practical suggestion: Get to know the privacy implications of your new electronics. Early in the New Year, take a few moments to set up privacy features so you can be comfortable […]
In Memory of Elise Berkower
We learned yesterday of the passing of Elise Berkower, a dear friend and one of the unsung heroes in the world of digital privacy.
Altimeter Offers Up Privacy Lessons for IoT
A new report today from Altimeter explores what brands can learn about consumer privacy perceptions in the booming Internet of Things. The group warns of the “massive gulf between consumer awareness and industry practices when it comes to practice,” and suggests that companies could respond to consumer anxiety by pursing more trusted customer relationships. At […]