Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
Privacy Roundup from Summer Developer Conference Season 2024
Ahh, summer. A time for hot dogs, swimming pools, and software developer conferences. For third-party application developers to deliver new tools with the best features for the lucrative fall quarter, they must have access to all the APIs and tools by the summer before. This has meant that early summer has become known as a […]
FPF Celebrates 15 Years! Spring Social Marks Board Transition as Data Protection Leaders Toast to FPF’s Success
Leaders in Data Protection Take Center Stage at FPF’s Spring Social The week started with FPF’s 15th Anniversary Spring Social, where FPF CEO Jules Polonetsky thanked FPF’s Board Chair and Founder Chris Wolf, who served for 15 years, and welcomed FPF’s new Board Chair, Alan Raul. Three leading data protection regulators lauded FPF’s effectiveness in […]
Examining Novel Advertising Solutions: A Proposed Risk-Utility Framework
This week, the Future of Privacy Forum released Advertising in the Age of Data Protection: Background for a Proposed Risk-Utility Framework for Novel Advertising Solutions (v 1.0), which will be open for Public Comment until May 26, 2024. The digital advertising industry is in the midst of a sea change. Around the world, privacy regulators […]
This Year’s Must-Read Privacy Papers to be Honored at Washington, D.C. Event
The Future of Privacy Forum’s 14th Annual Privacy Papers for Policymakers Award Recognizes Influential Privacy Research Today, the Future of Privacy Forum (FPF) — a global non-profit focused on data protection headquartered in Washington, D.C. — announced the winners of its 14th annual Privacy Papers for Policymakers (PPPM) Awards. The PPPM Awards recognize leading U.S. […]
Future of Privacy Forum and Israel Tech Policy Institute Cyber Week Delegation, 2022
Last week, The Future of Privacy Forum’s (FPF) Israel Tech Policy Institute (ITPI) welcomed a delegation of trailblazing privacy professionals from around the world to participate in Tel Aviv University’s Cyber Week conference and to meet with start-ups, regulators, and academics. The week started with an illuminating tour of the Peres Center for Peace & […]
12th Annual Privacy Papers for Policymakers Awardees Explore the Nature of Privacy Rights & Harms
The winners of the 12th annual Future of Privacy (FPF) Privacy Papers for Policymakers Award ask big questions about what should be the foundational elements of data privacy and protection and who will make key decisions about the application of privacy rights. Their scholarship will inform policy discussions around the world about privacy harms, corporate […]
“Are crumbles all that remains of the cookies?” A conversation on the future of ad tech at the Nordic Privacy Arena 2021
On September 27 and 28, 2021, the Swedish Data Protection Forum (Forum för Dataskydd) hosted the 2021 edition of the Nordic Privacy Arena (“Operationalising Data Privacy – Challenges, best practices, and success stories”) in Stockholm, Sweden. This hybrid event brought together privacy practitioners, watchdogs, and academics to debate some of the most pressing issues regarding […]
The Future of Ad Tech: A Discussion with FPF's Stacey Gray
Almost everyone has had a similar experience: visiting a website to shop for a product and then having an advertisement for that product “follow” them around the internet. Most free content today, from social media to news, is funded by ads. In order to deliver those ads and measure their effectiveness, companies today rely heavily […]
Digital Data Flows Masterclass: Emerging Technologies
Digital Data Flows Masterclass is a year-long educational program designed for regulators, policymakers, and staff seeking to better understand the data-driven technologies at the forefront of data protection law & policy. The program will feature experts on machine learning, biometrics, connected cars, facial recognition, online advertising, encryption, and other emerging technologies. Sign up to receive email […]
Empirical Research in the Internet of Things, Mobile Privacy, and Digital Advertising
In the world of consumer privacy, including the Internet of Things (IoT), mobile data, and advertising technologies (“Ad Tech”), it can often be difficult to measure real-world impact and conceptualize individual harms and benefits. Fortunately, academic researchers are increasingly focusing on these issues, leading to impressive scholarship from institutions such as the Princeton Center for Information Technology Policy (CITP), Carnegie Mellon University School of Computer Science, UC Berkeley School of Information, and many others, including non-profits and think tanks.