Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
Knowledge is Power: The Future of Privacy Forum launches FPF Training Program
“An investment in knowledge always pays the best interest”–Ben Franklin Let’s make 2023 the year we invest in ourselves, our teams, and the knowledge needed to best navigate this dynamic world of privacy and data protection. I am fortunate to know many of you who will read this blog post, but for those who I […]
12th Annual Privacy Papers for Policymakers Awardees Explore the Nature of Privacy Rights & Harms
The winners of the 12th annual Future of Privacy (FPF) Privacy Papers for Policymakers Award ask big questions about what should be the foundational elements of data privacy and protection and who will make key decisions about the application of privacy rights. Their scholarship will inform policy discussions around the world about privacy harms, corporate […]
Event Recap: Dublin Privacy Symposium 2021, Designing for Trust: Enhancing Transparency & Preventing User Manipulation
Key Takeaways The biggest challenge to increase UX transparency may be encouraging people to make deliberate decisions from a UX design perspective. Even designers’ color and shape choices in UI can be subtle ‘dark patterns’ that might even prevent, e.g., color-blind users from understanding the options at hand. Organizations should ask themselves whether they should […]
FPF Appoints Robbert van Eijk as Managing Director for Europe
FPF Expanding EU Programming BRUSSELS – October 1, 2019 – The Future of Privacy Forum (FPF) today announced Robbert van Eijk as managing director for its operations in Europe. In this role, Eijk will implement FPF’s agenda in Europe, oversee its day-to-day operations, and manage relationships with stakeholders in industry, government, academia, and civil society. […]
Fairness, Ethics, & Privacy in Tech: A Discussion with Chanda Marlowe
After beginning her career as a high school English teacher, Chanda Marlowe’s career change led her to become FPF’s inaugural Christopher Wolf Diversity Law Fellow. She’s an expert on location and advertising technology, algorithmic fairness, and how vulnerable populations can be uniquely affected by privacy issues. What led you to the Future of Privacy Forum? I […]
Privacy Papers 2018
The winners of the 2018 PPPM Award are: Shattering One-Way Mirrors. Data Subject Access Rights in Practice by Jef Ausloos, Postdoctoral Researcher, University of Amsterdam’s Institute for Information Law; and Pierre Dewitte, Researcher, KU Leuven Centre for IT & IP Law Abstract: The right of access occupies a central role in EU data protection law’s arsenal […]
Empirical Research in the Internet of Things, Mobile Privacy, and Digital Advertising
In the world of consumer privacy, including the Internet of Things (IoT), mobile data, and advertising technologies (“Ad Tech”), it can often be difficult to measure real-world impact and conceptualize individual harms and benefits. Fortunately, academic researchers are increasingly focusing on these issues, leading to impressive scholarship from institutions such as the Princeton Center for Information Technology Policy (CITP), Carnegie Mellon University School of Computer Science, UC Berkeley School of Information, and many others, including non-profits and think tanks.
The Elise Berkower Memorial Fellowship
FPF launched a new fellowship in memory of Elise Berkower. Elise was a senior privacy executive at global measurement and data analytics company Nielsen for nearly a decade and was a valued, longtime member of the FPF Advisory Board. FPF graciously acknowledges the Berkower Family and the Nielsen Foundation as founding sponsors of the Elise Berkower Memorial Fellowship.
Privacy Engineering Research and the GDPR: A Trans-Atlantic Initiative
With this event, we aim to determine the relevant state of the art in privacy engineering; in particular, we will focus on those areas where the “art” needs to be developed further. The goal of this trans-Atlantic initiative is to identify open research and development tasks, which are needed to make the full achievement of the GDPR’s ambitions possible.
Homomorphic Encryption Signals the Future for Socially Valuable Research on Private Data
Encryption has become a cornerstone of the technologies that support communication, commerce, banking, and myriad other essential activities in today’s digital world. In an announcement this week, Google revealed a new marketing attribution tool that relies on a particular type of advanced encryption to allow advertisers to understand whether their online ads have resulted in in-store purchases.