Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
Data-Driven Pricing: Key Technologies, Business Practices, and Policy Implications
In the U.S., state lawmakers are seeking to regulate various pricing strategies that fall under the umbrella of “data-driven pricing”: practices that use personal and/or non-personal data to continuously inform decisions about the prices and products offered to consumers. Using a variety of terms—including “surveillance,” “algorithmic,” and “personalized” pricing—legislators are targeting a range of practices […]