About this Issue

Retailers, shopping malls, museums, airports, hospitals, and sports arenas are all experimenting with beacon technology to deliver personalized, location-based information and services to consumers’ mobile devices. Beacons use Bluetooth Low Energy (BLE) to transmit small amounts of data to Bluetooth-enabled devices — though they reach consumers through their mobile phones, the beacons themselves collect no personal information. Future of Privacy Forum informs consumers and beacon operators of best practices and as the technology becomes more widespread and the associated applications more useful and convenient.

Understanding Beacons: A Guide to Bluetooth Technologies
Spotlight

December 11, 2014 | FPF Staff

Understanding Beacons: A Guide to Bluetooth Technologies

Local Search Association and Future of Privacy Forum release a simple and concise primer that explains how the Bluetooth devices work and how privacy friendly controls ensure user control.

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What's Happening: Beacons

In-Store Location Tracking: A Holiday Guide
Top Story

December 22, 2015 | Stacey Gray

In-Store Location Tracking: A Holiday Guide

In these final remaining days before Christmas, last-minute holiday shopping is in full swing. The window for online delivery is closing, and more shoppers this week will be doing their holiday shopping the old-fashioned way—in the store.

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Beacons in Airports Provide Information for Travelers
Barclays Launches Beacons to Help Disabled Customers