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FTC’s Cross Device Workshop to be held on Monday, Nov. 16th

On Monday, the FTC will be holding a workshop on cross-device tracking: how and why the advertising and marketing industries are using emerging technologies to track individual users across platforms and devices. The Future of Privacy Forum is releasing a helpful new report to understanding these technologies, entitled Cross Device: Understanding the State of State […]

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Cross-Device: Understanding the State of State Management

On Friday, October 16, the Future of Privacy Forum filed comments with the FTC in advance of the FTC’s Cross Device Workshop on Nov. 16, 2015. Jules Polonetsky and Stacey Gray have prepared a report, Cross-Device: Understanding the State of State Management, based on revisions to FPF’s comments filed with the FTC on October 16th, that aims to describe […]

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Interest Based Ads and More Transparency

Facebook wasn’t doing interest based advertising until now?  Huh? Most users of Facebook know that the ads they see are selected by Facebook based on information on their profile, what they have “liked” and interests they have selected.  Most have also noticed that if they visit a web site off Facebook like Zappos, they may […]

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Google To De-Mystify Ad-Targeting

Wired quoted FPF’s Jules Polonetsky today in an article on Google’s new program called “Why These Ads.” Google announced the new feature to help consumers understand why they receive certain ads. To see the full article and read Jules’ quotes, please click here.