Congress continues to hold data privacy hearings, including yesterday’s Understanding the Digital Advertising Ecosystem and the Impact of Data Privacy and Competition Policy. The continued debate over adtech practices is reaching a crescendo, making the case for quick action on a comprehensive federal privacy law that can set parameters for how personal data is collected, […]
This morning, Facebook announced that they will begin rolling out new requirements for its “Custom Audiences” targeting tool for advertisers. These updates are a useful step towards creating better user understanding of data flows both on Facebook and in the broader web, and enhancing the accountability of advertisers who use custom marketing lists.
The Network Advertising Initiative (NAI) released its 2018 Code of Conduct yesterday, consolidating the rules for online and mobile behavioral advertising (interest-based advertising). NAI, a non-profit organization in Washington, DC, is the leading self-regulatory association for digital advertising, with over 100 members and a formalized internal review mechanism.