Beyond the Basics of Online Advertising – November 30, 2021
Going beyond the fundamentals of online advertising, this session provides an in-depth examination of the online advertising ecosystem focusing on a variety of topics, including mobile platforms, consent frameworks, analytics, and the technologies behind them.
Beyond the Basics of Online Advertising – March 9, 2022
Going beyond the fundamentals of online advertising, this session provides an in-depth examination of the online advertising ecosystem focusing on a variety of topics, including mobile platforms, consent frameworks, analytics, and the technologies behind them.
As Legislators Debate Ad Tech, Browsers and Operating Systems Announce New Technical Controls
Congress continues to hold data privacy hearings, including yesterday’s Understanding the Digital Advertising Ecosystem and the Impact of Data Privacy and Competition Policy. The continued debate over adtech practices is reaching a crescendo, making the case for quick action on a comprehensive federal privacy law that can set parameters for how personal data is collected, […]
Custom Audiences and Transparency in Online Advertising
This morning, Facebook announced that they will begin rolling out new requirements for its “Custom Audiences” targeting tool for advertisers. These updates are a useful step towards creating better user understanding of data flows both on Facebook and in the broader web, and enhancing the accountability of advertisers who use custom marketing lists.
NAI Combines Web, Mobile, and Cross-Device Tracking Rules for 2018
The Network Advertising Initiative (NAI) released its 2018 Code of Conduct yesterday, consolidating the rules for online and mobile behavioral advertising (interest-based advertising). NAI, a non-profit organization in Washington, DC, is the leading self-regulatory association for digital advertising, with over 100 members and a formalized internal review mechanism.