Mobile Platforms Address Data Privacy with 2018 Updates (iOS 12, Mojave, & Android P)
In light of recent debates over Facebook’s role in protecting users’ privacy against third-party app developers, many are recognizing the importance of mobile platforms in safeguarding user data. Apple emphasized privacy in its Worldwide Developers Conference (June 4-8, 2018), highlighting several privacy-related updates to the upcoming macOS and iOS 12. Google also made privacy a focus of their newest mobile operating system, Android P, with several key software updates that will restrict app developers’ access to data.
MMA Releases Privacy Policy Guidelines for Mobile Apps
The Mobile Marketing Association (MMA) released a mobile app model privacy policy document on Monday for public comment. “The guidelines are intended to provide ways to give the mobile application developer with clear and transparent policy language that can be quickly and completely understood by the consumer,” said MMA Global CEO Greg Stuart. Read more about the Guidelines here.