Understanding Digital Data Flows:
Fundamentals of Online Advertising

Individual Rate: $350 per person
Discounted FPF Supporter Rate: $250 per person

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The Fundamentals of Online Advertising session will explore the evolution of the online advertising ecosystem and a variety of related topics, including basic ad delivery and reporting, online and mobile platforms and data flows, real-time bidding (RTB), and analytics, as well as an overview of the current developments affecting the future of ad tech.

Participants will gain an understanding of:


Date Trainers

February 23 @ 11am -1pm ET


Christy Harris

Dr. Rob van Eijk