Understanding Digital Data Flows:
Fundamentals of Online Advertising

Individual Rate: $350 per person
Discounted FPF Supporter Rate: $250 per person

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Overview

The Fundamentals of Online Advertising session will explore the evolution of the online advertising ecosystem and a variety of related topics, including basic ad delivery and reporting, online and mobile platforms and data flows, real-time bidding (RTB), and analytics, as well as an overview of the current developments affecting the future of ad tech.

Participants will gain an understanding of:

Prepaid Passes & Discounts

Don’t know which sessions you want to attend yet? Want to take several classes and save with a discounted multiple-session rate?

Understanding Digital Data Flows Prepaid Session Passes allow you to purchase passes now, either individually or at a bundled discount, and register for any specific sessions scheduled through 2022, whenever you’re ready.

Following purchase of session passes, a code will be provided allowing you to register for upcoming sessions at your convenience.

Passes are valid for use by 1 person for any public sessions offered through 2022.