Overview
The Fundamentals of Online Advertising session will explore the evolution of the online advertising ecosystem and a variety of related topics, including basic ad delivery and reporting, online and mobile platforms and data flows, real-time bidding (RTB), and analytics, as well as an overview of the current developments affecting the future of ad tech.
Participants will gain an understanding of:
- The basics of online advertising and its evolution over time, including how browsers work; the flow of data between websites, ad tech providers, and intermediaries; and the terminology;
- The intricacies of programmatic advertising, including real-time bidding (RTB), and the interplay between the various participants in the ecosystem;
- How data from users’ activities across different websites or platforms is used for targeted advertising; and
- Challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements for tracking in mobile apps, and key laws and regulations that guide the ad tech sector.
Session Format
All sessions will take place live and in a virtual setting through 2021 and early 2022. Each will be hosted by knowledgeable FPF experts and carefully selected invited technical experts to provide real-world insights. Sessions are intended to be interactive and registered participants will have an opportunity to ask questions of hosts and to learn from each other.
In-House Corporate Sessions
Sessions are also available for companies as closed, in-house training, using the same curriculum and expert instructors. In-house training allows your teams to ask questions specific to your organization in a non-public format, collaborating and initiating discussions with your internal stakeholders while in the session.
In-house training is provided at a flat fee, per session, and is scheduled at times that are convenient both to your organization and FPF trainers. Sessions are open to your invited employees only (no public admission).
To learn more or to schedule training for your organization, contact us at [email protected].
Cancellation Policy
Cancellations will be honored, minus vendor processing fees, up until 3 days before the scheduled session. For cancellations after that date, we will honor the registration for the next scheduled date of the class or another of the Understanding Digital Data Flows training classes at FPF discretion.