More Parties, More Risks, More Opportunity? Evolving Governance to Support Cyber Resilience Amidst Evolving Policy and Technological Change
*Special thanks to Jim Siegl and Jocelyn Aqua for their advice and expertise. Summary: Artificial Intelligence (AI) presents fundamental opportunities and challenges for defense of increasingly complex digital ecosystems amid rising attack costs, fragmented regulation, and evolving industry practices. A coordinated response across the public and private sectors, including smart deployment of AI tools for […]
Contextualizing the Proposed SECURE Data Act in the State Privacy Landscape
Special thanks to FPF’s Dr. Gabriela Zanfir-Fortuna, VP of Global Policy, for her contributions to this analysis. The House Committee on Energy and Commerce’s Republican data privacy working group released their long-awaited comprehensive consumer privacy bill on April 22, titled the “Securing and Establishing Consumer Uniform Rights and Enforcement over Data Act” (SECURE Data Act) […]
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FPF-AnnualReport2024
2024 ANNUAL REPORT FUTURE OF PRIVACY FORUM 1 FUTURE OF PRIVACY FORUM | ANNUAL REPORT 2024 CONTENTS About Future of Privacy Forum ____________________ 2 FPF’s Workstreams & Regions _____________________ 3 Leadership Letter _______________________________ 4 Overview Focused on Key Areas ___________________ 5 U.S. Landscape _________________________________ 5 Global ______________________________________ 9 Center for AI _______________________________ 12 FPF Analyses […]
The Price is Right: Responsible Uses of Personal Data in Pricing
This resource provides an overview of how data is used to inform pricing; contextualizes data-driven pricing in existing U.S. law, enforcement activity, and emerging legislation; and recommends a number of best practices for guiding retail and e-commerce platforms in using data responsibly when it affects pricing. These practical recommendations, developed in consultation with companies working to […]
The Price is Right: Responsible Uses of Personal Data in Pricing
The way prices are set is changing: more accessible data, sophisticated algorithms, and ubiquitous online shopping have given retailers the ability to automatically tailor offers to customers in real-time or near-real-time based on increasing amounts of data about markets and consumers. A number of pricing strategies involving personal data, market data, and advanced machine learning—what […]
FPF Data-Driven Pricing – The Price is Right Report
The Price is Right Responsible Uses of Personal Data in Pricing APRIL 2026 The Future of Privacy Forum (FPF) is a non-profit organization that serves as a catalyst for privacy leadership and scholarship, advancing principled data practices in support of emerging technologies. Learn more about FPF by visiting fpf.org. Jameson Spivack Deputy Director for Artificial […]
The Rest of the West: Oregon and Washington Build on California Chatbot Law
Introduction The West Coast now has a full set of chatbot laws on the books. Following California’s SB 243 (signed in 2025 and effective January 1, 2026) both Oregon (SB 1546) and Washington (HB 2225) enacted companion chatbot laws that will take effect on January 1, 2027. Together, these laws establish a new framework for […]
Navigating Autonomy and Privacy in Emerging AgeTech: Insights from the FPF Roundtable
As AgeTech expands into homes across the country—seeking to enable older adults to live independently longer—fundamental questions about autonomy, privacy, and trust are coming into sharper focus. How do we balance caregiver support with individual privacy? Should data pertaining to older adults be treated as “sensitive?” And in a fragmented privacy and consumer protection landscape, […]
Incentives or Obligations? The U.S. Regulatory Approach to Voluntary AI Governance Standards
By FPF Legal Intern Rafal Fryc As artificial intelligence gets increasingly deployed across every sector of the economy, regulators find themselves grappling with a fundamental challenge: how to govern a technology that defies traditional regulatory frameworks and changes faster than legislation can keep pace. One increasingly common approach can be found outside the text of […]