Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus it is not surprising that regulators, industry leaders, and advocates are all taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data. FPF’s AdTech work is led by Christy Harris.
We’re talking to FPF senior policy experts about their work on important privacy issues. Today, Christy Harris, CIPP/US, Director of Technology and Privacy Research, is sharing her perspective on ad […]
Commoditization of Data is the Problem, Not the Solution – Why Placing a Price Tag on Personal Information May Harm Rather Than Protect Consumer Privacy
This guest post is by Lokke Moerel, a Professor of Global ICT Law at Tilburg University and Senior of Counsel at Morrison & Foerster in Berlin, and Christine Lyon, partner […]
How is location data generated from mobile devices, who gets access to it, and how? As debates over companies and public health authorities using device data to address the current […]
By Christy Harris and Charlotte Kress Over the past year, the online advertising (“ad tech”) industry has grappled with the practical challenges of complying with the new California Consumer Privacy […]
Almost everyone has had a similar experience: visiting a website to shop for a product and then having an advertisement for that product “follow” them around the internet. Most free […]
This morning, Facebook announced that they will begin rolling out new requirements for its “Custom Audiences” targeting tool for advertisers. These updates are a useful step towards creating better user understanding of data flows both on Facebook and in the broader web, and enhancing the accountability of advertisers who use custom marketing lists.
In the world of consumer privacy, including the Internet of Things (IoT), mobile data, and advertising technologies (“Ad Tech”), it can often be difficult to measure real-world impact and conceptualize individual harms and benefits. Fortunately, academic researchers are increasingly focusing on these issues, leading to impressive scholarship from institutions such as the Princeton Center for Information Technology Policy (CITP), Carnegie Mellon University School of Computer Science, UC Berkeley School of Information, and many others, including non-profits and think tanks.
Researchers at Princeton University’s Center for Information Technology Policy (CITP) have demonstrated that many websites are using third-party tools to track visitors’ individual browsing sessions. “Session replay scripts” can raise serious privacy concerns if implemented incorrectly — but with the right safeguards, can be part of a range of ordinary, useful web analytics tools. FPF has published a 3-page guide for Privacy Professionals to assist in deciding whether and how to implement session replay scripts.
Strava’s location data controversy demonstrates the unique challenges of publicly releasing location datasets (open data), even when the data is aggregated.