Two must reads in today’s New York Times: The first, a story by John Markoff, explores the advances in “reality mining”, a term coined to capture the risks and opportunities of data-mining a full range of data about users, from location, to shopping, to online. It is hard to read this article, without understanding the […]
Who’s watching you while you’re shopping? This holiday season you may be getting more of a mouthful of cookies then expected. You may not be aware that when you visit a site you’re actually a part of a complex advertising and marketing mechanism.
Why do we think that right now, as 2009 approaches, there can be real progress on privacy? Because some of the most senior marketers in the industry are starting to sound like privacy advocates. Read this comment about advertising on social networks and then click here to see who said it! “I have a reaction […]
Hulu reports that giving users control over whether they see one long video ad or several short ones seems to be working well. Users don’t get a choice of viewing ads or not, but seem to welcome being able to decide the format of ads that they will see. Interesting to consider how ad networks […]
Click here to watch the video of Austin’s Fox 7 featuring Chris Wolf and the Future of Privacy Forum.
New Privacy Group to Shape Policy BBC News By Maggie Shiels November 17, 2009 Lawmakers have held several hearings examining online privacy protection. Privacy experts have banded together to influence policy in the new Obama administration and set best practices for the industry. The newly formed Future of Privacy Forum aims to present a privacy […]
The CEO of BlueKai, an online behavioral targeting and marketing company, makes some interesting points about giving consumers more control over their online profiles. The company’s profile viewer, which displays the categories they have put you in and which lets you edit your preferences, is no silver bullet, but it is one piece of the […]
Please join Jules Polonetsky and Christopher Wolf as they launch the Future of Privacy Forum and discuss key online privacy issues. This launch will bring together thought leaders from business, government and the FPF Advisory board to address the steps needed to move industry forward to establish best practices and give consumers greater control over their privacy online.
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