A New Voice In Online Privacy
By Kim Hart
November 17, 2008
Group Wants Tighter Rules for Collecting, Using Consumer Data.
A group of privacy scholars, lawyers and corporate officials are launching an advocacy group today designed to help shape standards around how companies collect, store and use consumer data for business and advertising.
Internet companies have come under fire for tracking consumers’ online habits in order to tailor ads relevant to their interests. Lawmakers have held several hearings this year to examine online privacy protections.
Jules Polonetsky quoted:
In the tightening economy, “advertisers are looking increasingly more to data to decide which marketing campaigns will be cut and which will survive,” Polonetsky said. “There’s a rush to make deeper decisions that will impact privacy.”
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