Flash Cookies and Privacy


We are glad to read that Adobe is working with browser companies to incorporate Flash cookie controls into the current browser cookie controls. This is long overdue! Given that most consumers have no idea that Flash cookie controls exist or where to find them, companies should be very wary of using this type of cookie for robust tracking purposes. Using them as they were initially intended, to store a user’s expressed preference for their convenience, such as storing favorite channels on a flash media player — is cool. But using them for behavioral targeting without a user understanding how to control these cookies — not cool.

Check here to explore the privacy controls that do exist for your Adobe Flash cookies.